![]() In 2019, Taco Bell began offering a birthday-themed Baja Blast freeze to celebrate the drink's 15th birthday. A zero sugar version was offered starting in 2019. The flavor has returned to store shelves yearly since 2018. As such, Baja Blast was once again discontinued from retailers. It was ultimately announced that Pitch Black had won the vote, and would remain on store shelves. The campaign featured wide promotion of both flavors, including advertisements, NASCAR paint schemes and a "Dewggro Crag" event themed around the Nickelodeon game show Guts. It was put up against Mountain Dew flavor Pitch Black, and fans would vote for their favorite, the winner of which would be kept on store shelves permanently. In 2016, the flavor was part of the "DEWcision" campaign. In 2015, Baja Blast was re-released for a limited time at retail stores, along with Sangrita Blast. In January 2014, Taco Bell released Mountain Dew Sangrita Blast, a non-alcoholic sangria flavor, as a sister flavor to Baja Blast, along with a diet version of Baja Blast. The drink was promoted on Twitter, as well as through on-air advertisements featuring Dale Earnhardt Jr. The retail release was only available for a limited time. In 2014, ten years after the drink's original launch, it was released for the first time in a packaged format. The flavor was heavily promoted at launch with advertising campaigns. One of the first instances of a restaurant offering an exclusive soda beverage was created to increase sales of fountain soda. Created for, and exclusively sold at Taco Bell locations, it was a collaboration between the company and Mountain Dew owners PepsiCo. The flavor was first made available in 2004. Since the original flavor's launch in 2004, the Baja Blast brand has since expanded to include new flavors, alcoholic beverages, and energy drinks, as well as merchandise. KFC had Lightning, Sam’s Club had Berry Monsoon, Speedway had Cyclone, Bojangles had Southern Shock, Sheetz and Kum & Go had Atomic Blue, Which Wich had Vibe, and Applebee’s had Dark Berry Bash.Mountain Dew Baja Blast is a tropical lime-flavored soft drink created for Taco Bell restaurants. Mountain Dew is no stranger to releasing restaurant- or store-specific flavors. ![]() ![]() “Together, our goal is to elevate the sports viewing and dining experience, with MTN DEW Legend serving as the ultimate wingman.” ![]() “Buffalo Wild Wings and MTN DEW both know a thing or two about passionate fan bases and how to take celebrations to the next level with great-tasting food and beverages,” Scott Finlow, chief marketing officer, PepsiCo Global Foodservice, said in a press release. Yes, that means you can only get the dark drink at the restaurant - specifically, at select locations this month and at all 1,200 locations by May 2022. The new Mountain Dew Legend is the first exclusive PepsiCo beverage to Buffalo Wild Wings. If there’s one thing we know for sure, it’s that this is certainly a bold beverage. The black sip combines the original flavor with notes of blackberry, citrus, and ginger. The classic Mountain Dew soda is a citrus-flavored soda, but the new Legend variety goes a different route. Wings and DEW is certainly a match made in sports bar heaven. Beginning this month, you can find Mountain Dew Legend, a pitch-black-colored beverage, at Buffalo Wild Wings. It’s time for a new Mountain Dew flavor from PepsiCo, and it’s certainly crossed over to the dark side.
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